Chester Beatty Library

Costumes Parisiens, Fashion Plates from 1912—1914

A century after the publication of the fashion magazine Journal des Dames et des Modes, the exhibition showcases the Journal's unique illustrations, known as Costumes Parisiens. These prints were produced using the pochoir (stencil) technique, a medium that suited the simple lines and vivid colours of contemporary fashions.

Working closely with curator Jill Unkel, I set out to create a style that conveyed the decorative yet contemporary nature of the illustrations and to add texture and colour to the gallery space suggestive of a Parisian abode of the era.

The exhibition branding, which uses contemporary type inspired by the Didone typefaces of the era, was rolled out across promotional material and gallery interpretation. Design elements include sections of patterned wallpaper and artists signatures applied to the walls and feature smokey-pink walls.

In addition to over 100 fashion plates on display, the exhibition also showcases four exquisite costumes from the Ulster Museum, an ostrich fan and bound copies of the Journal des Dames et des Modes.

My responsibilities on this job included branding, interpretive design and project management.